Name: The Tipping Point
Brand: Readers Warehouse
SKU: 9780349113463
Price: 179.0 ZAR
Availability: InStock

Author: Malcolm Gladwell

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis

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Format: Paperback

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The biography of an idea: that many of the problems we face from teenage delinquency to traffic jams behave like epidemics and are capable of sudden and dramatic change due to their inherent volatility. The author explores the ramifications of this, offering a way to view the world.

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

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Publisher Date: 2002-02-14

Publisher: Penguin Random House

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Language: English

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The Tipping Point

The Tipping Point

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