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Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question.
The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have sprung up and buyersÆ expectations have changed.
The author is one of South Africa's most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. This book tells his story.
Learn to Write Trains introduces first concepts, such as counting and the alphabet, with a simple, fun approach for children aged 3+. Ideal for preschool children, each book covers a different topic, and includes bright photographs and simple instructions to help make learning fun. Every page has space for children to trace, draw and practice what they have learnt, while simple activities help to develop pen control. The pages are designed to be wipe clean, so children can try the educational activities again and again.
A totally updated time management system to follow the author's highly successful 'Get Everything Done'
Learn to Write HORSES introduces first concepts, such as counting and the alphabet, with a simple, fun approach for children aged 3+. Ideal for preschool children, each book covers a different topic, and includes bright photographs and simple instructions to help make learning fun. Every page has space for children to trace, draw and practice what they have learnt, while simple activities help to develop pen control. The pages are designed to be wipe clean, so children can try the educational activities again and again.
The newest in the topselling Fox series, this book is a collection of his most recent columns. Master strategist Sunter covers current events and topics of general interest in his unmistakable, highly readable Sunter style.
The be a winner pocket books series provides a concise overview of issues relevant to small business owners and entrepreneurs.
With a new foreword by Ken Blanchard Adapting One Minute Manager techniques to enable successful leadership to happen. Using different ways to motivate different kinds of people.
The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about leadership.
Plenty of managers know how to interview but few can interview well. This title teaches you how to structure the interview, spot exceptional candidates and hire only the best who adds value to your business. It tells you how to put a candidate at ease, helps you to construct competency-based questions, and shows you how to identify liars.
How to hire, manage, motivate, strategize and grow a business in today's disruptive world from Eric Schmidt, Google's executive chairman, and Jonathan Rosenberg, advisor to Google CEO Larry Page.
Makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. It looks at various useful stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
An excellent presentation has never been more important. At work we are constantly aware of the need to keep customers on board, persuade staff or influence peers. This title takes a step-at-a-time approach to developing a belting presentation, from unpicking the original brief, and understanding just what an audience wants.
Toy of the Year, Toy of the Century, Greatest Toy of All Time ....
7 simple steps to flawless negotiations