Name: Big Data
Brand: Readers Warehouse
SKU: 9781785782343
Price: 139.0 ZAR
Availability: InStock

Author: Brian Clegg

How the Information Revolution is Transforming out Lives.

Genre: Economics & Polotics

Format: Paperback

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Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm?

The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state.

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Publisher Date: 9/15/2017 12:00:00 AM

Publisher: Welbeck Publishing UK

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Language: English

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Big Data

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