Language Learning - Specific Skills
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Makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. It looks at various useful stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; and, writing and implementing the plan.
To achieve in their higher education studies students have to develop excellent research and writing skills. Without these skills it is unlikely that students will achieve the levels required to move beyond undergraduate studies.
A guide to scientific writing for researchers whose first language is not English. Constructs such as sentence structure and word use are discussed, then the style and convention used in scientific publications is covered. Examples and exercises clarify the rules and guidelines presented.
The definitive reference on literacy research methods, this book serves as a key resource for researchers and as a text in graduate-level courses. Distinguished scholars clearly describe established and emerging methodologies, discuss the types of questions and claims for which each is best suited, identify standards of quality, and present exemplary studies that illustrate the approaches at their best. The book demonstrates how each mode of inquiry can yield unique insights into literacy learning and teaching and how the methods can work together to move the field forward. New to This Edition *Significantly expanded: covers 18 approaches instead of 13.*Incorporates the latest methodological advances and empirical findings.*Chapters on content analysis, research in digital contexts, mixed methods, narrative approaches, and single-subject experimental design.