{"product_id":"9780241465448","title":"The Ritual Effect","description":"\u003cp\u003e\u003cstrong\u003eAbout The Ritual Effect By Michael Norton\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThink of the quirky traditions that you keep up with your friends.\u003cbr\u003eOr the unusual ways that you and your family mark special occasions.\u003cbr\u003eOr the gifts that your partner gives – and what you’d think if they’d bought the same for an ex.\u003c\/p\u003e\n\u003cp\u003eThese are rituals: practices that are imbued with symbolic meaning. And they have the power to turn black-and-white moments into technicolour.\u003c\/p\u003e\n\u003cp\u003eAlong the way, Norton shares stories from sporting superstars (Serena Williams always bouncing the ball five times before her first serve), million-dollar companies (Zipcar urging staff to destroy their old desktops with sledgehammers) and ordinary people (inventing their own “ritual signatures”), who reimagine everyday moments, build camaraderie, and spark joy.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"READERS INC","offers":[{"title":"Default Title","offer_id":42673314037875,"sku":"9780241465448","price":325.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/files\/61iF0IYz7qL._SY342.jpg?v=1769766136","url":"https:\/\/www.readerswarehouse.co.za\/products\/9780241465448","provider":"Readers Warehouse","version":"1.0","type":"link"}