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Platform
  • SKU: 9780399581373
  • Availability: in stock Many in stock Out of stock You can purchase this product but it's out of stock

Platform

Author: Johnson, Cynthia
R 308.00 R 395.00
Tax included.
  • Product Type: Books
  • SKU: 9780399581373
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
 
In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.

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Age Group : ADULT
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