{"product_id":"9780639895086","title":"Drift Happens C\/F","description":"Drift happens.\u003cbr\u003e\nNot because leaders lack intelligence. Not because the strategy was wrong. But because execution decays quietly, predictably, under the weight of competing priorities, unclear ownership, and fragmented attention.\u003cbr\u003e\n\u003cbr\u003e\nEthiopian Airlines sustained commercial focus through five government transitions to become Africa’s most profitable carrier. Dangote built pan-African cement capacity while competitors collapsed. Rwanda’s tax-to-GDP ratio climbed from 9.5% to 13% of GDP within six years. They didn’t try harder. They designed differently. Focus is a design choice. Most organisations have designed for drift without realising it.\u003cbr\u003e\n\u003cbr\u003e\nFOCUS5 is a disciplined system built from what actually works – not theory, but documented practice across organisations that couldn’t afford to let strategy fade.\u003cbr\u003e\n\u003cbr\u003e\nFive moves that protect attention instead of fragmenting it: FRAME · OWN · CADENCE · UNBLOCK · SUSTAIN\u003cbr\u003e\n\u003cbr\u003e\nIf you’ve wondered why good strategies stall after strong starts, why teams stay busy but progress slows, why accountability erodes without anyone noticing, or why execution depends on heroic effort that can’t be sustained – this book, Drift Happens, written by Nkululeko Khumalo will show you where the leverage actually sits.\u003cbr\u003e\n\u003cbr\u003e\nBecause strategy doesn’t fail all at once. It drifts.\u003cbr\u003e\n\u003cbr\u003e\nAnd drift is preventable.","brand":"Readers Warehouse","offers":[{"title":"Default Title","offer_id":45105691787379,"sku":"9780639895086","price":315.0,"currency_code":"ZAR","in_stock":true}],"url":"https:\/\/www.readerswarehouse.co.za\/products\/9780639895086","provider":"Readers Warehouse","version":"1.0","type":"link"}