With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!
New Updated Edition, 2019.
Dr David Halpern, behavioral scientist and head of the government's Behavioral Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behavior. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
Age Group : ADULT
Page Numbers : 400