{"product_id":"9780994149275","title":"Fashion Entrepreneur","description":"\"Fashion Entrepreneur – AI – Starting Your Own Fashion Business, Third Edition, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. This new edition also includes a chapter on Fashion Artificial Intelligence (AI) and explains how simple AI techniques can be used to enhance the Fashion and Textile design and retail process. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. This book explains: • How to become an entrepreneur. • How to research the market, spot and exploit the opportunities. • How to finance the business and keep accounts. • How to write an innovative business plan. • How to design and manufacture your products, or develop a service. • How to brand, market, and sell your products. Fashion Entrepreneur – AI supports fashion and entrepreneurship courses globally; it is required reading for numerous degree programs and designed as a self-learning book. It is an invaluable reference text for students and emerging fashion entrepreneurs\" --","brand":"BOOKSITE","offers":[{"title":"Default Title","offer_id":45359101083763,"sku":"9780994149275","price":356.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/files\/26300363482541.jpg?v=1790102640","url":"https:\/\/www.readerswarehouse.co.za\/products\/9780994149275","provider":"Readers Warehouse","version":"1.0","type":"link"}