{"product_id":"9781292725017","title":"Marketing Strategy and Competitive Positioning","description":"Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplace Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you develop an in-depth understanding of how to formulate and implement a successful marketing strategy. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.\n\n This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.\nness School.","brand":"BOOKSITE","offers":[{"title":"Default Title","offer_id":45359224717427,"sku":"9781292725017","price":1797.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/files\/6878253482648.jpg?v=1789023935","url":"https:\/\/www.readerswarehouse.co.za\/products\/9781292725017","provider":"Readers Warehouse","version":"1.0","type":"link"}