{"product_id":"9781770106734","title":"Sweat, Scale, Sell","description":"\u003cspan style=\"color: rgb(68, 68, 68); font-family: verdana, Tahoma, sans-serif; font-size: 12px;\"\u003eAn astonishing 94.6% of businesses fail to sell, closing at an enormous cost to the owner, their family, their staff and the economy. It’s a shocking realisation to many business owners that after all the courage it took to start, the creativity and care it took to build, every business faces only two possible ends: a sale or closure. So you’ve got to build to $ell.\u003c\/span\u003e  \u003cp style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; color: rgb(102, 102, 102); line-height: 17.4px; font-family: verdana, Tahoma, sans-serif; font-size: 12px;\"\u003e \u003c\/p\u003e    \u003cp style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; color: rgb(102, 102, 102); line-height: 17.4px; font-family: verdana, Tahoma, sans-serif; font-size: 12px;\"\u003eSweat, Scale, $ell shares real business-building stories about how ordinary business owners changed their fate using the Asset of Value™ method, a practical approach to building a winning business. With Pavlo Phitidis, they Sweated to reshape their business to be relevant to a changing world; they built a solid foundation for Scale; and then they pressed hard on the accelerator to ramp up growth in preparation for $ale to create a business any buyer would want.\u003c\/p\u003e    \u003cp style=\"margin: 0px 0px 15px; padding: 0px; border: 0px; color: rgb(102, 102, 102); line-height: 17.4px; font-family: verdana, Tahoma, sans-serif; font-size: 12px;\"\u003ePhitidis draws on 25 years of direct experience in conceptualising and building businesses across four continents. He has developed and brought to market business assets in excess of US$300 million through a combination of business start-ups, turnarounds, sales and acquisitions. Phitidis started, built and sold 12 businesses in nine years and took the lessons from the two failures, two IPOs and eight sales to build a business that builds businesses. As a co-founder of Aurik he has worked with over 1 500 established businesses across most sectors in the economy, including family businesses, partnerships and lone business owners.\u003c\/p\u003e  ","brand":"READERS INC","offers":[{"title":"Default Title","offer_id":39940814012531,"sku":"9781770106734","price":245.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/products\/sweat-scale-sell-pavlo-phitidis-29517649477747.jpg?v=1648110403","url":"https:\/\/www.readerswarehouse.co.za\/products\/9781770106734","provider":"Readers Warehouse","version":"1.0","type":"link"}