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Mindfuck Inside Cambridge Analyticas Plot To Break The World C/F

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SKU: 9781788165068

R 260.00 R 325.00

What if you could look into the minds of an entire population? What if you could target the weakest with messages that only they saw? In 2016, an obscure British...
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What if you could look into the minds of an entire population?

What if you could target the weakest with messages that only they
saw?

In 2016, an obscure British military contractor turned the world upside
down. Funded by a billionaire on a crusade to start his own far-right
insurgency, Cambridge Analytica combined psychological research
with Facebook data to make an invisible weapon so powerful it would
throw democracy off its axis.

Personality was the key. If you know how to find them, there are
millions of potential fanatics out there, from India to Indianapolis,
London to Abuja, liking celebrities,posting photos of their holidays,
just waiting to be radicalised. Learn how to mine their data and
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