Content Strategy for the Web

SKU: 9780321808301
Content Strategy for the Web by Melissa Rach Kristina Halvorson

Content Strategy for the Web

SKU: 9780321808301
Author: Melissa Rach
Paperback
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FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: • Understand content strategy and its business value • Discover the processes and people behind a successful content strategy • Make smarter, achievable decisions about what content to create and how • Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Book details

Format
Paperback
Pages
197
Publisher
Pearson Education
Language
English
ISBN
9780321808301

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