10 to 25

SKU: 9781804953969
10 to 25: The Science of Motivating Young People by David Yeager

10 to 25

SKU: 9781804953969
Author: David Yeager
Paperback
RW Saving 30%
/
Tax included. Shipping calculated at checkout.
In stock
Dispatches in 1–3 working days
  • STORE COLLECTION - Collect in-store within 5-10 working days (R20).
  • INTERNATIONAL SHIPPING available. See Shipping information below for delivery times and terms.
In 10 to 25, David Yeager explains the emerging science of adolescent and young adult brains to reveal how we can engage, teach and support the young people in our lives. Neuroscientists have discovered that around age ten, changes in the brain spur young people to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain. This sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults to use this science to learn how to encourage young people and avoid frustrating patterns of miscommunication and conflict. Yeager explains how to adopt the mentor mindset – a leadership style that’s attuned to young people’s need for status and respect – by following a few highly effective and easy-to-learn practices. These include validating young people’s perspectives (rather than dismissing them), asking them questions (rather than telling them what to do), and holding them to high standards (rather than coddling them). Yeager’s scientific experiments have shown these practices reduce a wide variety of behaviour problems, including mental health issues, unhealthy eating, stress and purposelessness. Young people in this age group are poised to learn, grow, and accomplish incredible things – if only we can tap into the basic neurobiological systems that drive their motivation and behaviour. 10 to 25 offers long-term strategies to help nurture well-adjusted, independent, accomplished young adults, and is necessary reading for all parents, educators and mentors.

Book details

Format
Paperback
Pages
464
Publisher
Penguin Random House
Published
7 August 2025
Language
English
ISBN
9781804953969

SOUTH AFRICAN SHIPPING

In-store collection is R20 and will be available for collection anywhere between 5-10 working days. The relevant store will contact you when your order is ready for collection.

Courier Delivery - Shipping is calculated at checkout. Orders are dispatched within 1-3 working days.

Our shipping is currently calculated by the delivery address area.

NB: Exact delivery times cannot be guaranteed once your order has been collected by the courier. Please use your tracking number to follow up and get exact delivery times.

RETURNS AND EXCHANGES

See conditions and procedure in our return FAQs

INTERNATIONAL SHIPPING

Our product prices do not include any tax and duties. Should there be any duties or taxes the receiver will be liable to pay these fees on receipt of order. Please refer to your local tax authorities on any expected fees in your local states or country.

We do not accept returns and exchanges on international orders.

This section doesn’t currently include any content. Add content to this section using the sidebar.
Back to Available in stock