CONTEMPORARY CASES IN SOUTHERN AFRICAN MARKETING

SKU: 9780627033285
CONTEMPORARY CASES IN SOUTHERN AFRICAN MARKETING by Viljoen K

CONTEMPORARY CASES IN SOUTHERN AFRICAN MARKETING

SKU: 9780627033285
Author: Viljoen K
Paperback
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The core focus of marketing is developing and delivering need-satisfying, value-creating offerings to anorganisation’s target markets. Guided and influenced by a constant stream of new developments and initiatives in the marketing arena, marketing management has established itself as a dynamic field of study. Contemporary cases in Southern African marketing is about the integration of theory and practice, focusing specifically on consumer insights to guide marketing strategy. Contemporary cases in Southern African marketing is a collection of case studies designed to provide a taste of local, regional and international marketing experiences across a broad spectrum of industries, with special attention being given to emerging market contexts. A handy reference grid is included that indicates which areas of marketing the different case studies deal with. Each case study has been carefully selected to emphasise the different critical aspects of marketing, and includes questions that help to direct the reader’s attention towards the most important points.

Book details

Format
Paperback
Pages
156
Publisher
Van Schaik Publishers
Published
1 January 2016
Language
English
ISBN
9780627033285

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