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The Hype Machine - Readers Warehouse

The Hype Machine

R 300.00
  • SKU: 9780008277130JB
  • Availability: in stock Many in stock Out of stock You can purchase this product but it's out of stock

Why does fake news spread faster than the truth?


Do products and ideas become popular because they are good or because they are rated highly online?


How does influence actually work and what does it mean to be influential?


Which strategies and tactics can help businesses survive and thrive in the New Social Age?


Human beings have always been a social species. We've been communicating and cooperating with one another since the dawn of time. But today, something is different. Over the last decade, we've doused the fire of human interaction with high octane gasoline. We've created technologies that massively amplify the ways in which we interact with one another, automated by machine intelligence that is designed to inform, stimulate and entertain us. Together these technologies constitute what Sinan Aral calls the 'Hype Machine'. Digital platforms like Facebook, Snapchat and Twitter are injecting the influence of peers into our daily decisions, driving the products we buy, how we vote and even who we love.

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