The Business Book

SKU: 9781409341260
The Business Book - Readers Warehouse

The Business Book

SKU: 9781409341260
Author: Sam Atkinson
Hardback·Ages 18+

Whether you are a student, a CEO, or a would-be entrepreneur, The Business Book will inspire you and put you on the inside track to making your goal a reality.

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Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, brilliant for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents key information in a clear layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with superb mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.

Book details

Format
Hardback
Reading age
18+
Pages
352
Publisher
DK Publishing
Language
English
ISBN
9781409341260

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